Migrating from eBay to Your Own Online Store
Selling on eBay is a great way to easily reach the internet market, however, this comes at a great price to your business. Over time as your fees will add up you come to realize that having a business solely based on eBay puts you at the mercy of what eBay wants to charge. You can take control of your business and greatly reduce the operational expenses yes still maintain a successful eCommerce business without eBay. This article’s focus is on giving you some advice and guidelines that have worked for our other clients.
The Transition
Any new evolution in your business can be a stressful for any business owner. Luckily for online businesses the risk of trying new things is low because of the low costs involved in eCommerce. The important thing to remember is that your new site is going to take some time and work on your behalf and your web developers to get your site to the level of success that you want. Here are some guidelines for making the transition from eBay to your eCommerce business.
- Do not quit selling all your items on eBay all at once. One of the benefits of having your eBay business is that it has notoriety; it can take time to develop an online presence for your new eCommerce site. So it is best to use your eBay sales to help you transition the bulk of your sales over to your eCommerce site.
- Use your eBay customer base to your advantage. Customers like to work with people that they can rely on, some of the best customers are repeat customers. Send your eBay customers a newsletter telling them of your new site and possibly offer them a discount to drive traffic to your site.
The Benefits
Once you do make the changeover from eBay to your own eCommerce you will start to notice quickly an increase in your net sales. The premium fees that you were paying to eBay can be used to further your marketing campaigns, and help your business grow to new levels. If you do a quick cost analysis of eBay fees versus the fees of an eCommerce site the difference is significant, and you will wonder how much you could have done with all the fees that you have paid out in the past.
